Turn more online shoppers into customers

Millions of shoppers turn to Google every day. With Google Merchant Center, you can create powerful Performance Max advertising campaigns to promote your products across Search, YouTube, and more.

User interface demonstrating a user searching for running shoes on Google, with a pop out of the sponsored results enhanced for emphasis.

Promote your products across Google in three steps

Merchant Center allows you to manage your product information on Google and run advertising campaigns – all in one place.

Multiply your conversions and drive sales with Performance Max

Reach valuable customers across Google

Promote your products across all of Google’s advertising channels with a single Performance Max campaign.

A product listing card for a mobile interface of a black running shoe, with the name, price, reviews, and shipping information listed below the product image. Icons for Google products that this listing can appear on, like Google Maps, Google Search, and Youtube, are displayed around the module in a circular fashion.

Increase your sales and ROI

Performance Max campaigns use Google AI to drive sales and maximize ROI by showing your ads to the right customers at the right time across Google surfaces.

An upward trending arrow icon surrounded by icons for Google products that Merchant Center users can display their business and products on, like Google Maps, Google Search, and Youtube, in a circular fashion.

Gain valuable performance insights

Stay on top of fast-changing customer needs with personalized insights like search trends and demand forecasts in Google Ads. Get explanations to understand performance changes and recommendations to improve your campaign.

User interface module from Merchant Center demonstrating Trending search terms associated with their business for a user in Merchant Center.

Frequently Asked Questions

What is Performance Max?

As the next generation of Smart Shopping and Local campaigns, Performance Max is a goal-based campaign type that helps you access all of Google Ads inventory from a single campaign. It's designed to help you find more converting customers across all of Google's channels like Search, YouTube, Display, Discover, Gmail, and Maps.

Performance Max campaigns can be run directly from Merchant Center. For additional functionality, you can manage your campaign in Google Ads.

Can I use other third party tools to run Performance Max campaigns?

If you use an e-commerce platform like Shopify, WooCommerce, WIX, or PrestaShop, you can easily sync your products and run Performance Max campaigns directly from your e-commerce platform.

In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

Can Performance Max be used to target multiple goals?

In Google Merchant Center, Performance Max campaigns optimize for online sales. If you manage your campaign in Google Ads, you can optimize to one or more goals, such as online and in-store conversions, from a single Performance Max campaign. As a best practice, track the value for all your conversion goals. By doing this, Performance Max will maximize conversion value for your budget.

Are other creative assets required if I link to a Google Merchant Center product feed?

If you have a Merchant Center feed, your product images, pricing, and other details will be used to develop engaging creative for Performance Max campaigns.

If you are using Google Ads to manage campaigns, we strongly recommend providing additional assets. The more high-quality creative assets you provide for text, images and video, the more ad formats Performance Max can create and the more inventory your ad can appear on to maximize your results.

What are the best practices for Performance Max campaigns?

Get the most out of your campaign by following the best practices found on this page.

Ready to drive more sales? Get started with Merchant Center and Performance Max.