Manufacturer Center

Google Manufacturer Center helps you provide the most up-to-date and authoritative product info into Google, making it available to potential customers. That way, you'll be able to drive sales and expand your brand's reach whenever shoppers are searching and buying.

Two illustrated figures work together to design and make a sneaker, with a laptop opened up behind them featuring the Google Manufacturer Center user interface.

Here's what you can do with Manufacturer Center

Showcase your content to potential customers

Submit detailed product information to Manufacturer Center to help shoppers discover which one of your products is right for them. Not only will existing Shopping ads be matched to more shopper queries, but you’ll also be able to highlight product features you know your customers care about the most, directly in product detail pages on Google.

Two illustrated figures work together to select a size for a running shoe product on a laptop featuring the Google Manufacturer Center user interface.

Discover more insights

Find actionable insights on how your products perform on Google. Access analytics for brand manufacturers in Manufacturer Center, such as which competitor products are most often showing up next to yours, average selling prices across all your retailers, and aggregated performance for Shopping ads on Google.

An illustrated figure points to a graph featuring product performance information for a running shoe product.

Let’s set up your Manufacturer Center account

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Frequently Asked Questions

Where is Manufacturer Center available?

Google Manufacturer Center is available globally in most countries around the world. A full list is available here.